The Director's Edit - How to protect and prevent damaged hair.


Let’s face it, damaged hair is difficult to avoid – from heat styling to bleaching, it doesn’t take a lot for our hair to be crying out for some TLC. That’s why we’ve created this go-to guide for damaged hair – full of expert advice on preventing, protecting and repairing damage, to help you achieve healthy-looking hair. DRY vs DAMAGED Not sure if your hair is dry, damaged or both? While some signs of damage are obvious (think split ends, breakage, dullness), there’s also a simple test you can do. Michael Lendon, Aveda's Creative Director explains: “Pluck one strand of wet hair from your head and gently pull the hair at either end, if the hair stretches by about one third before returning to its original length then you know that your hair is healthy. If your strand of hair doesn't stretch or stretches a small amount before breaking then you know that your hair is damaged and lacking protein. Should your hair stretch but not return it is likely to be more dry than damaged."

NOW WHAT… HIT THE PROTEIN We’re not talking muscles here… Hair is mostly made of protein, making it important for good hair health. That’s why quinoa is the star ingredient in our damage remedy™ range – as it’s revered for its high protein properties. damage remedy™ restructuring shampoo helps protect against environmental damage by gently washing away pollutants; damage remedy™ restructuring shampoo helps prevent breakage by detangling and strengthening; and damage remedy™ split end repair visibly repairs split ends until your next wash. More on the rest of the range below!

A DAILY DOSE Even with the best intentions in the world, some of us just can’t put the curling tongs and hair straighteners down… which is one of the reasons damage remedy™ daily hair repair is one of our best sellers; the leave-in treatment protects against damage from heat styling up to 450°.

THE WEEKLY TREAT Treat your hair the same way you treat your skin – so if you’re using a face mask, why not use a hair mask too? Leave damage remedy™ intensive restructuring treatment on for up to 5 minutes to help strengthen and seal in moisture, visibly restoring health and shine.

JUST KEEP TRIMMING Don’t fear a trim! Once you’ve found a hairdresser you trust, book in for regular trims – we recommend every six weeks to help prevent split ends. A few other things you can do? Let your hair air dry whenever possible – much easier during warmer climes. Which brings us nicely onto sun protection – summer-proof your hair with sun care protective hair veil, our water-resistant UV defense mist. ASK AN EXPERT It's alway a good idea to speak to an expert in hair about your hair concerns. So why not book yourself in at ILLUMI for a complimentary consultation where one of our professional Hair Stylists can meet with you and your hair so that they can make a proper assessment. They have the knowledge your hair needs to get it looking and feeling great once more.

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